The Pilgrimage, Then, and Now

The Pilgrimage, Then, and Now

The Pilgrimage, Then, and Now

The journey to Mecca is a pilgrimage billions of faithful Muslims have embarked upon for thousands of years. Centuries ago, it was done on the backs of camels, guided by the stars across long and treacherous terrain – a humbling experience made even more profound by the sheer length and difficulty of the journey.

Today, millions of Muslims follow in the footsteps of their ancestors. But like everything else in the world, this iconic journey has been transformed by modern technology. What once took months on the ground – enriched by the crossing of cultures and the exchange of goods, ideas, and traditions along the historic pilgrimage routes – now takes just a few hours in the air. The sacred pilgrimage to Mecca has become quicker, more convenient, and more accessible. But the rich heritage and the priceless traditions of the immersive journey getting there, on the ground, through the villages, and with the locals along the way, has been lost with time…. Until now.

A Docuseries for the Soul

A Docuseries for the Soul

A Docuseries for the Soul

On the occasion of Ramadan, Mercedes-Benz Middle East is proud to present “The Road to Mecca” – a four-part docuseries that ventures through 5000 years of heritage, history and the present day all at once. Join us on a journey for the soul, retracing the historic pilgrimage routes to Mecca, on the ground and in a G-Class. Prepare for an immersive exploration of time, tradition, the priceless values that have endured for generations.

Because while Mecca is the final destination, for those with luxury of time, the long trip there can be just as cathartic too. 

From the Sky to the Ground

From the Sky to the Ground

From the Sky to the Ground

Meet Nabil Al Rostomani – devoted father, adventure seeker, nature lover, and the hero of this iconic journey. As a successful commercial aviation pilot, he spends his time racing through the skies from one destination to the next, skipping past the world below without ever stopping or slowing down to enjoy the ride or the destination itself.

When offered the chance to stop, slow down, and take the time to make the long road to Mecca by car, he couldn’t say no. The idea brought back a rush of fond memories of all the road trips he took with his father as a child.

This Ramadan, join him as he leaves behind his pilot wings and his hectic life to retrace the historic pilgrimage routes in this fascinating journey of self-discovery. 

A Proud Local Heritage

A Proud Local Heritage

A Proud Local Heritage

The G-Class was born in 1973, and soon after, the very first one arrived here in the Middle East. Over the years this icon has found its home on the roads, above the desert dunes, and in the hearts of millions of people across the region. Its timeless design demonstrates the high value we place on upholding and celebrating heritage. This project is also a demonstration of our commitment to those same ideals.

Mercedes-Benz has a long and proud heritage in the Middle East and we strive to be a part of the continued development and growth of a region with such a rich history and timeless traditions. It is with great pride that we embark on this journey to Mecca together, with you, and we thank Nabil Al Rostomani for allowing us to be a part of his deeply personal experience as well. 

The Luxury of Time

The Luxury of Time

Ramadan is a time of year in which we focus on the things that really matter: our families, our unshakable values, and our faith. It’s a chance to stop and slow down, to truly value the time that we have. Isn’t that the greatest luxury of all?

We are honored to invite you to join us on this journey. Watch the trailer below and make sure to follow us on our YouTube channel to enjoy the rest of the series and the journey throughout the month of Ramadan. 

The Road to Mecca
The Road to Mecca
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